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Dog gear built to last

GUARANTEED FOR LIFE, EVEN IF YOUR PUP DESTROYS IT.®

Customer Favorites

Lifetime Leash$ 68.00

Instead of using materials that were “good enough”, the Lifetime Leash was built to be the last leash you’d ever need...

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Lifetime Collar$ 44.00

Designed for dogs that primarily use harnesses, the Lifetime Collar® is a fixed-length and slips directly over your d...

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Lifetime Pouch$ 34.00

Poop bags - when you need them, you really need them. Nobody likes the pet owner that leaves waste out for the next u...

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"After getting chewed, dragged, and tugged, this climbing-rope leash showed no sign of wear."

"This might be the most badass dog leash ever made."

"Isn’t brittle or banged up even after being left in the truck bed."