GOOD DOGS DESERVE GREAT GEAR

Dog gear built to last.

Handmade in Small Batches Because We Care More Than We Should

We want our dogs to have the best lives possible. That’s a no-brainer. But we also want them to have gear that suits the way they move, looks good, and performs better. Some are okay with the cheapest, we just want the best.

BUY IT FOR LIFE

GUARANTEED FOR LIFE, EVEN IF YOUR PUP DESTROYS IT.®

We’ve road tested our gear as far as you can take it and we’re convinced there’s only one way it’s failing: Your dog ate it. No matter what happened or how it happened, we stand behind our products for life. Intentionally designed to be repaired, send it back and we’ll fix it in our Colorado shop and send it back, good as new. You bought it once, you shouldn’t have to buy it again.
BUILT FOR ADVENTURE

OUR STORY

We make really incredible dog gear because they deserve it. Our products help dogs be part of the adventure, keeping them safe, secure, and happy. We were living in a van for 18 months (with our dog) before we called Colorado home and, six years later, we’re still building and fixing everything by hand right here. It’s not the most efficient way to do it, but it’s certainly the best.
HUMAN-GRADE DOG GEAR

MATERIALS MATTER. PERIOD.

If you want to create better gear, you have to start with better materials. It’s that simple. We build all our products with the exact same materials, hardware, and finishes we use on our own stuff.

NEW ARRIVAL

LIFETIME BELT BAG

NEW ARRIVAL

LIFETIME PRO HARNESS

Our toughest collar available, built just for you.

LIFETIME PRO COLLAR

TRAINING COLLAR DESIGNED FOR COMFORT

LIFETIME SLIP

NEW & IMPROVED

LIFETIME AIR

DYNEEMA

LIFETIME POUCH

7 COLORS

SHIT KIT

MADE WITH HYPALON

LIFETIME LOOP

The Atlas Guide to Running With Dogs