Absolutely love this collar, I have dexterity issues and have trouble putting on normal collars. The magnetic buckle is very sturdy and allows me to put the collar on myself!

Getting collars on and off my english bulldog has *always* been a difficult task! The magnet buckle on the collar makes that so much easier. It's easy to adjust, and I she acclimated to it almost immediately. You can tell off the bat how high the quality is compared to other items on the market. The price initially felt a little high for me, but in retrospect I'm glad I did it, and am going to get her the harness and leash to match!

I love this collar!! I was using a harness for my 6 month old English Cocker Spaniel, Phoebe until my dog trainer told me that I would have more control with training my pup with a really good collar. I bought the Atlas collar and Phoebe adjusted to is in less than 10 minutes. The training went so much better too. The buckle works perfectly and after 3 days a week for 3 weeks of Doggie Outdoor Day Care, Phoebe comes home, happy, muddy and her collar is ground in with dirt, slightly scratched up BUT cleans up like new! Now I ordered a matching lead to help me train her for urban walks. My Dog trainer was really impressed with the Atlas collar so I gave him the website to use and pass on. Phoebe and I are sold on Atlas got gear. Paulette K. Shaker Heights, OH

We absolutely love all our Atlas Pet Company gear! The magnetic closure on everything is super secure, functional, and easy to use. The color of the collar has held up very well so far, it hasn't faded at all. The Lifetime Lite leash is a game changer for me. It's great for trips to the distillery as you can attach it to a pole or adjust to put it around your waist. I did have a little trouble figuring it out at first, but I had the pleasure of going to the shop in Golden where Sam & Atlas showed me how to use it! The harness is great, too. It's super minimalist while still being effective. If you're on the fence about any of the gear, just get it...you will not regret it! My dogs will always be rocking Atlas gear.

We've had our Lifetime Lite collars for our Dalmatian and Malinois for several months now in daily use, meaning hard play every day – usually, several times each day – with the Dal and young Mal and they have held up beautifully.

The magnetic buckle is a bit scratched up – as seen in the photos – but the functionality is the same, it snaps into place and is secure. Once or twice it has not snapped into place due to dirt lodged in after a particularly rough wrestle session in the dirt, but a quick brush to clear the dirt and it snaps on with no issues. The latch has never inadvertently opened, even during the roughest play with Raven our Mal dragging Aurora our Dal around by the collar.

The design and engineering of the collar, buckle, and leash tab are excellent – the user experience has been taken into account – rare in today's world of commodity mass production with little regard for the details of how a thing is actually used.

You can tell by the little things that often make clipping a wriggly puppy into a leash or collar more difficult (or impossible, with some designs...), but are simple, easy, and almost effortless with the Atlas collars and leashes. The leash tab is such a small thing and is overlooked in all other designs we've seen. Atlas makes it wider at the base and triangulated, so the leash snap clips in quickly and positively – hugely important with an eager working dog who wants to off on the adventure, not waiting for the harness or leash to be hooked up.

The magnetic buckle is simply genius – get it close and it clicks in securely, easy to check with the audible click and the buckle laying flat along the collar or harness. No more hoping it is attached, or trying to peer at the buckle connection while your dog is dancing madly around you! We took the pull tabs off of both collars after Raven used them to pull Aurora's collar off. Other than that, they just work. All the time, with no fuss.

Your Lifetime Lite Collar is the "perfect pairing," of course, with the Lifetime Lite Leash, and what I wrote about the leash can be repeated here. The collar, too, "is a 'top drawer' product, a level above the others."

I have tried so many collars and this one is by far my favorite! It is really sturdy and great quality. I love that it is so easy to take on and off. It makes it so much better for me and my pup! I love Atlas customer service and how easy it was to get the right size. When I first ordered this collar, I wish that it was more clear that you can tuck in the loop hanging out on the magnetic buckle. I also wish that it had a smaller ring to put a hanging dog tag. Please add more colors!! I definitely recommend to all furiends!

Love it!!! So much easier to place the collar both on and off. Less struggle for both me and my puppy! Lots of fur but the collar is there and holds tight!

I ordered a collar for my little one at Atlas after a lot of researches, and I am glad that I chose Atlas.
My order was sent very shortly on same day, however, USPS mis-delivered my package and it was reported as missing package. I contacted Atlas right away and he helped me step-by-step and re-sent another oder right away.
Now my little one is very happy with her new collar! By the way, the collar by itself is in really high quality, so does the after-sale service!

We love the lifetime lite collar and leash in maroon!! The magnetic buckle is a must and didn’t know how much I would love that feature! The leash is good for no hands but must be adjusted to the right length since there is no recall. Definitely recommend to any friend, absolutely amazing!!