Sturdy collar and it looks amazing. I wish I found this years ago. Customer service very responsive when I needed to switch a size.

Perfect fit on my Blue Heeler! I got him a medium size and it fit just right!

It is very well made- other dogs chew and tug on it at the dog park and it’s received little to no damage at all. We’ve had it for a little over a year now and it looks as if I just bought it a week ago!

It’s made to be worn a little lose so it won’t prevent a dog from slipping free from it.

I was looking for a no irritation collar for our recent shelter rescue dog who had wear spots around her neck from whatever had been there before she went into the system. The Atlas collar seemed to be a great fit with the round cord and no rough edges. It fits her perfectly and she has not seemed concerned with it at all. The purple is also very cute on her.

Amazing collar. Slips on and off very easily, made of durable rope and color is true to picture!

Finally a dog collar that works. Marlee (she's the hazel one) constantly removes Daisie's collar while playing. Found Atlas lifetime collars and these issues are gone. I Love and the doggies love thier new and forever collar. Thank you

Great looking collar to match his brother...

The lifetime leash and collar is a must have. The color is stunning, I’ve never seen such a beautiful and rich purple. The quality is nice, the leash feels heavy and firm unlike other rope leashes I’ve had. I was able to affix a flat collar tag with zip ties making this the ideal collar. So far I’ve noticed no coat damage either or color transfer. Only “con” I have is the collar fits very well, I can slip my entire hand between the collar and his neck and yet, trying to take it off is very difficult.

Ever since we got the collar our dog Ava has been wearing it at all times. Its very comfy and she enjoys it much.

A+++

Lifetime Collar