First is the quality of the collar. It’s flawlessly made and provides a soft feel for your best friend to wear around their neck. No heavy hanging. I truly believe my pup feels better wearing his Atlas. Second and just as important is how unique it is. Since Halpert started wearing it there hasn’t been a dog owner we’ve walked past that hasn’t asked about it and where we got it. Ever since he started sporting his lifetime collar he’s been the most popular dog I’ve ever known. Functional and stylish. The real looks amazing against his golden coat. We’re beyond happy! thank you, Atlas! You’re wonderful!

Lifetime Collar

I was really looking for a totally different collar...this is perfect and I love it!

I love Atlas Pet’s harness and leash. I have a 5 month old Australian Shepherd Puppy who is very active! The magnetic clip makes for a quick and easy release after a big hike!

We love this collar! It looks amazing on our furry guy and it fits him comfortably.

Love this company!!

Very good quality and great color!!

I purchased the Lifetime collar and leash combo and it's evident how durable they are! If you have a skittish dog that is prone to trying to back out of a collar, I wouldn't recommend, as the collars are not adjustable and often hang loose, but as someone who uses a prong and doesn't have a dog that pulls or is unruly on leash (she's got pretty advanced obedience) this combo definitely met my expectations. I basically just needed something that I could take her out to potty in and would hold her tags. But, she is always hiking and swimming, and I'm so certain that both items will be able to hold up despite that! The lifetime guarantee is indicative of how this company stands by their products, so I have no doubt if there is some kind of malfunction/flaw in either item we'll have no issues. Thank you, Atlas!

I was a little worried about it falling off him since it fits a little large, but that hasn’t been a problem! Well made, we have had some rough play at the dog park and it’s held up very nicely!

Bought blue color collar and love it a lot. It’s literally gorgeous and super great fit to my dog marked by black and white! Couldn’t be happier with it.

MY GSD puppy loves his new collar and he looks so darn good in it! He was having some allergic reactions to a couple other collars I tried and this one he barely feels. It's not meant to be used with a leash, and I typically don't since I also have the Atlas Harness, but have done so here and there for a quick potty break outside and because he's not a rough walker (thanks to the harness training!) I haven't had any issues. Also- I don't know how but it barely attracts any dirt- its almost as clean as the day I got it!

I also want to highlight what great customer service this company provides- they answered all my questions, helped me get a second collar (my first one needs to be sent it to be resized already and I didn't want to risk my pup's skin health) and were super communicative!