A safer ball, backed for life.
Lifetime Ball
30-DAY RETURNS & EXCHANGES
The Lifetime Ball is our first-ever toy — made from 100% natural rubber in Golden, Colorado and designed to prevent the very thing that started this company: a swallowed tennis ball.
Built in collaboration with the creator behind your dog’s favorite red rubber toy, it features our AirRidge™ Design — contoured ridges that allow airflow if the ball gets stuck. The center channel doubles as a rope port so you can throw further (and keep your hands slobber-free). It’s the same size as a tennis ball, so it works with your go-to launcher — but unlike tennis balls, it’s safer, tougher, and made to last a lifetime.
- Helps prevent choking
- Chuck-it® compatible
- Extra durable compound, non-toxic, no fillers
- Hole in center allows you to add rope/webbing
- Handcrafted in small batches
- Created in partnership with the inventor behind the world-renowned red rubber toy
I made this because when Atlas was two, he swallowed a tennis ball and almost didn’t make it. This is the ball I wish existed back then — safer, tougher, and designed to never put you or your pup in that position.

Safer by Design
Our unique AirRidge design helps keep air flowing, even during intense play—offering an extra layer of safety for your dog.

Tougher than the rest
Made from 100% natural rubber to handle chew sessions and endless fetch.

Crafted in the Rockies
We collaborated with our Golden neighbor known for creating the most popular dog toy in the world to produce the Lifetime Ball right here in Colorado.