I wanted to get my pup a Fi Collar to be able to track steps, sleep and just in case he got lost on a hike... but the Fi collars cant handle a bully :)
This collar is solid. The black is all business. Love it and the Fi iattachemnt is sturdy. Took it to the beach and two hikes and has held up great so far.

Our 3rd Atlas product! Love the width of this collar and the handle is perfectly placed. We adore the harness but the doggo has developed a benign but hard-to-remove tumor that gets irritated with the harness so we’re switching to this collar. Customer service is great as well. My order was delayed and they were quick to respond and take care of the problem!

So far so good. Its not smelly and he's been in the water quite a bit this week.

Great quality. Arrived quickly. I love it even more in person

This collar was exactly what we were looking for. High quality, customizable, and looks sharp on our best boy!