This collar is built so tough that it gives me peace of mind walking my Husky. She was hit by a car last summer so I'm always on high alert walking her. To say she's a puller is putting it mildly, but her Lifetime Pro Collar feels secure and that extra 1/2" gives me more control of her pulling antics. We got the Wolf color and customized it with the handle and it not only looks fantastic on her, the size medium fits perfectly. I love the hardware and the sound the buckle makes when you put it on. You can hear how strong it is! It's kind of hard to see in the pic because of all her fur, but it's there, and she's not going anywhere without me. Her new collar is a perfect compliment to the Lifetime Leash she's had for over three years, which I also love.