These colors are beautifully made. Sturdy and feel as if they will hold up against any wear and tear they may come against. I ordered the large for my Dane Mix puppies with the personalization. I erred in that the personalized ones are even larger measurements and may have over shot their size but they still are puppies and have room to grow. Fingers crossed they fit. I do wish there was more of a color range because I inadvertently ordered the coyote and the green and together it looks like my dogs are going to join the military. Which is comical but also the coyote is way too close to my boys coat color and doesn't stand out the way I wish it would. Despite these user errors I love the collars and already have a future order sitting in my cart for leashes and waste bag carriers!

I bought two Fi versions of the collar. Works great. Very sturdy. I appreciate that the collar is wider so if one of my dogs is pulling it does not choke them as a thinner collar would. The only reason this review is not five stars is the lock. The lock is amazing EXCEPT if you go to the beach. The lock is so well built that if grains of sand get into the locking mechanism it becomes challenging to open.

If you go to a sandy area often, do not get this collar. Otherwise, it's fantastic.

I have two dogs- a 75 lb 1 year old Malinois, and a 3 year old 40 lb border collie. As you might imagine, these two are highly active, high energy dogs that I absolutely love! It's important to me that I know they are safe during our neighborhood walks and mountain hikes. They've both worn their leashes, harnesses, and collars in the snow, in the ocean, and alpine lakes. Their equipment takes a beating and it lasts and lasts! I have sent a couple items back for repair, which was taken care of effortlessly. I will say, though no fault of Atlas, that I ordered a black Lifetime Pro Collar for my Malinois and, for some reason, I ordered black embroidery for it- black on black isn't very visible. As I said, this was completely my error. But I would caution you to be certain which color embroidery you order.

The collar is very well made and seems like it way last a very long time. Had accidentally received a large instead of a medium and they replaced it very quickly. Absolutely love the collar.

My wife and I love how great the collar looks on our dog. Makes him look “official” 😁 The design is very sturdy and well constructed. It’s going to last him for life.