The Fidlock V-Buckle was develped for where security is key. Despite it's easy magnetic closure, the buckle is self-securing: the more force against it, the more force that's required to open it. Because getting your pup ready for a walk shouldn't slow you down.

So, why Atlas? During a gap year after school, I traveled the world and became infatuated with the spectrum of experiences and stories out there. So I named my dog for the adventures I hoped we’d have together, for all the places I wanted to see with my best friend by my side. We ticked off our bucket list of national parks, explored the US from coast to coast, and dialed in the products. We didn’t reinvent the dog leash – we just made it better in every way, with the best materials, craftsmanship, and real-world use cases baked into the DNA of our cornerstone products.