There are a lot of brands that throw the term "Climbing Rope" around as if all rope is the same. The reality is you wouldn't trust your own life with the "climbing rope" they use. Every rope product we sell uses real, premium, dynamic climbing rope made by the actual inventors of climbing rope, Edelrid, in a small town in the Alps. We build our products to the same standards you'd expect for yourself; your dogs don't deserve less.

So, why Atlas? During a gap year after school, I traveled the world and became infatuated with the spectrum of experiences and stories out there. So I named my dog for the adventures I hoped we’d have together, for all the places I wanted to see with my best friend by my side. We ticked off our bucket list of national parks, explored the US from coast to coast, and dialed in the products. We didn’t reinvent the dog leash – we just made it better in every way, with the best materials, craftsmanship, and real-world use cases baked into the DNA of our cornerstone products.